Bitnet Media
Your new mover file was just what I was looking for to target new subscribers for our services. There results have been wonderful, and the ROI is unbelievable. Just wanted to drop a line and say Thanks!
Mark Wagner
Your New Mover File was the perfect solution for targeting new customers to send out catalogs to. I'm not quite sure how we made it as far as we did without using your mailing lists. I also just wanted to say thanks for the assistance with getting the data into our system, and setting up the mailing labels the way we needed them. We appreciate the extra effort.
Johnny Movers Ltd.
This was the perfect tool for advertising our services to the people who could use it the most. Thanks for supplying such an affordable and valuable resource to help even the small businesses like us. We will definitely be a repeat customer!
Susan M.
I run a small home based business that does fairly well, and keeps me going. That is until I started targeting the new movers into my area. My business has since more than doubled, and it is thanks to your files and services. This is just a quick note to say thank you, and keep up the good work.
PLI Publishing
Great service you guys provide, and at the most affordable rate I have found anywhere. Keep the good data coming, and keep the affordable prices, and we are customers for life!
Left Hand Helper LLC
Wow, we just started getting the responces back from our first direct mail campaign using your data, and we are more than impressed. I'm not sure why we never thought about marketing our services to a list such as this, but I can say we will never go without it again. Thanks for helping make an impact where we needed it the most (our bottom line), and thank you for being so helpful with all of our questions and emails. Great Job, and Great Staff guys! Keep it up!
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DOWNLOAD NEW MOVERS FILE
The New Mover File is generated from active bank card holders that have indicated their move is imminent or have just moved to a new location. Our New Mover databases are ideal prospects for general merchandise, insurance, publishing, apparel, food, music & book clubs, gift catalogers, communications, vacation/time share sweepstakes, hospitals, horticulture, fundraising, bank cards, and telemarketing.
In the competitive business world of today, customers are a lot more informed than they used to be. Depending on your industry, there are a large number of options available for them, and if they don't like your product or service, they can switch to another company over night. The average American is exposed to thousands of ads within the course of a single day. Because of this, they have become immune to much of the hype that has been created by companies. This has made it somewhat difficult for the small business person to stand out from the crowd. However, it is possible to succeed if you can reach your prospects.
When I talk about reaching your prospects, I'm not talking about merely calling them on the phone or mailing them a sales letter. I'm talking about reaching their minds and hearts. More than ever before, it is crucial for companies to differentiate their businesses. You have to stand out from the crowd if you wish to succeed. New movers files are a powerful tool that can allow you to do this. By having up to date information on the people who are moving into your area, you will be able to reach them before your competitors, and you can also create ad campaigns that are targeted to their needs. While doing this will put you on the road to success, there are a number of things you can do to tip the odds in your favor even more.
No matter what product or service you sale, the people you market to are going to be skeptical, wary, busy, or annoyed by sales people trying to sell them things. Unfortunately, many people have a valid reason for feeling this way. How many times have you been burned by your phone company or power company? How many times have you been told that you were going to pay a specific price for a product or service, only to find out later that there are hidden costs? If you are like most people, this has happened to your more than once. Most companies place their profits ahead of the quality of their products or services.
Most people do not want to commit to something until they can understand the product or service that is being offered. They will not make a decision until they are allowed to see all the information that is connected to a product. As a business person, it is important to put youself in the shoes of the people you market to. This should done before you begin contacting people on your new movers list. In addition to having been burned by companies, many consumers are angry about the constant flow of junk mail, direct mail, and telemarketing calls that hit them on a daily basis. It could be said that an environment has been created where some consumers are hostile to many of the companies who market to them.
Many of the people on your new movers file will fall under this category. While marketing to them won't be easy, you can win if you are able to reach their hearts and minds. One thing that you should realize is that people today are busier than ever before. More often than not, they won't try to solve a problem until it becomes major, and they may need someone to assist them with the issue. In addition to this, most people are confused when it comes to products and services. There is so much competition in some industries that they can't decide who to go with.
To succeed with your new movers file, you will need to understand the process that most consumers use to make a purchase. There are four steps that the vast majority of them will take, and these are collecting information, comparing alternatives, picking one of the alternatives, and then analyzing their decision. As a marketer, your goal is to capture the attention of the customer while their in "collecting information" phase. Why is this so important? Because when people first move to an area, they will first collect information on the local businesses before they decide which one they are going to go with.
If you are able to present them with information that is related to your business before your competitors, you will be able to capture their hearts and minds during the "collecting information" stage. To do this successfully you must inform the customer of your business and contact them. However, it is important that you don't give the impression of being a pest when you do this. Educate the potential prospect by providing them with information that is related to your business. You don't want to sell to them. People are sick of having things sold to them. Your goal must be to educate them about what you offer. Once you reach their hearts and minds by giving them knowledge, they will reward you.
It is also important to make sure you promote honesty. Most consumers have been burned by companies, and some have been burned so badly that they are skeptical of any offer that is made to them. You don't want your business to be added to the list of companies that are dishonest. By being honest and providing a high quality product for a reasonable prices, you will tip the odds in your favor. When you take the time to educate your prospects instead of selling to them, you will continue to increase your chances of building a long term customer base.
A number of studies have shown that most customers will wait before making a purchase, especially one that is major like a home or a car. What this shows is that more people are taking the time to research the options available before they make a decision. This is where it is so crucial for you to educate them. If you run a restaurant, why not target them by sending them a short pamphlet which gives them information on your dishes and cuisines? You could provide pictures to entice their appetite. If you sell a specific type of food, why not give them a brief history lesson on it? By doing this, you are educating your prospects about you product instead of trying to sell it to them. By doing this, you will be rewarded.
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